Your first product hire, before you're ready to make one.

I embed with founding teams as a full-context product partner. In Slack, in meetings, in the day-to-day. Not an agency. Not fractional. Just the product leadership and execution you need, until you're ready to hire it (and I'll help you make that full-time hire). If you’re an early-stage AI, consumer, or marketplace startup, let’s talk.

Let's talk

About

Most companies get the timing wrong on their first product hire. I've lived that role, so you don't have to guess.

I see it constantly: companies hire their first product person too early, before they know what the role should look like, or too late, after months of building without clear direction. Both are expensive mistakes.

I've been that first product hire twice. At Fay, a dietitian marketplace backed by General Catalyst, Forerunner, and Goldman Sachs, I joined at Seed and helped scale the company through Series B, growing it into the largest network of dietitians and driving it to nearly nine figures in revenue. At Otter, a childcare marketplace backed by Sequoia and a16z, I built the core product from scratch: onboarding, booking, matching, payments, and growth.

That experience is exactly what I bring to your team. I know what the first product hire actually needs to do, because I've done it. I can do it for you until you're ready to make that hire yourself.

Work

Fay

First Product Hire · GC, Forerunner & Goldman Sachs · $500M valuation

Built and led the product org at a B2B2C dietitian marketplace through hypergrowth, scaling annualized revenue from single-digit millions to near nine figures. Owned growth, retention, and AI-enabled experiences across consumer and provider.

Otter

First Product Hire · Sequoia & a16z

Joined as the first PM at a childcare marketplace with no product process in place. Built the end-to-end experience: onboarding, booking, pricing, matching, payments. Created the product-led growth engine that drove rapid adoption.

Home Depot Ventures

Founding Team · $150M Fund

Before product, I helped build Home Depot's corporate venture fund from the ground up. Sourced deals, defined strategy, and shaped governance.

The Home Depot Announces $150 Million Venture Capital Fund to Fuel Innovation in Retail and Home Improvement

ir.homedepot.com

Investment Banking

Mergers & Acquisitions

Started my career in investment banking. Made deals. Worked a lot.

This Isn't Typical Consulting

Embedded in your team

I'm not a fractional product executive who bills $1K/hour and shows up once a week. I embed with your team full-context. In Slack. In meetings. In the day-to-day decisions.

For teams that aren't sure what they need

You know you need product help, but you're not sure if it's a PM or something else. That's exactly where I come in. I figure out what your team actually needs and build it. Strategy, execution, and everything in between.

I build the seat, then help you fill it

Everything I create (the roadmap, the process, the documentation, the culture) is designed so your first full-time product hire can pick it up and run. When you're ready, I help you hire them and hand off cleanly.

Get in Touch

Not sure if it's time for that 1st product hire? Let's figure it out.

Whether you haven’t hired a product person before or you’re already past the point of needing one yesterday, I can help you figure out what you actually need and get started.

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